REJECTED
EPM|PRG BRANDING
Upon obtaining a graphic design internship at Dynagraphix, I took part in the work for the client with whom they were working at the time: EPM|PRG, an HR consultancy group based in New York City founded by Erica Macon. Among the tasks bestowed upon me were designing a new logo for the company and improve its existing social media accounts.
For their new branding, EPM|PRG wanted to emphasize their helpfulness and closeness towards the people they're assisting. They requested a color scheme of blue and green to emphasize their helpfulness and show a professional corporate image. I further enhanced their kindliness by designing a logo based upon a hand, as if it was reaching out to grab yours to pull you out of trouble.
My final design was a sort of yin-yang symbol based upon a pair of holding hands. The left hand also resembled the letter E, referencing the founder's name Erica.
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