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Election 2016 Cave Poster

Project type

Poster Design

Date

November - December 2016

Client

Self-Initiated

Software

Adobe Photoshop CS6, Adobe InDesign CS6

Behold Michael Jacoby's self-initiated poster taking inspiration from Paul Rand and Plato, created in response to the results of the 2016 election.

Election 2016 Poster

Election 2016 Poster

“Any one who has common sense will remember that the bewilderments of the eyes are of two kinds, and arise from two causes, either from coming out of the light or from going into the light”
― Plato , The Allegory of the Cave

“Any one who has common sense will remember that the bewilderments of the eyes are of two kinds, and arise from two causes, either from coming out of the light or from going into the light”
― Plato , The Allegory of the Cave

In the days following the 2016 presidential election, many people thought that the main reason the result was surprising was because many citizens were living in their own political and social bubble and strictly avoiding outside viewpoints, influencing the result and the reaction to it. This concept brought to mind Plato’s “The Allegory of the Cave” from “The Republic,” which I first read as an assignment in my Intro to Philosophy class at Rutgers-Camden in Fall 2014. Consequently, I created this tabloid-sized poster portraying what Plato had described, along with the accompanying slogan.

In the days following the 2016 presidential election, many people thought that the main reason the result was surprising was because many citizens were living in their own political and social bubble and strictly avoiding outside viewpoints, influencing the result and the reaction to it. This concept brought to mind Plato’s “The Allegory of the Cave” from “The Republic,” which I first read as an assignment in my Intro to Philosophy class at Rutgers-Camden in Fall 2014. Consequently, I created this tabloid-sized poster portraying what Plato had described, along with the accompanying slogan.

The time has come for us to be liberated from our caves...

The time has come for us to be liberated from our caves...

A cave with a staircase and lights in it. From, of course, Envato.

A cave with a staircase and lights in it. From, of course, Envato.

I made the drawings myself using Photoshop and a Wacom tablet. This aspect was inspired by the work of Paul Rand, whenever he would feature a drawing of his on a piece, like a poster.

I made the drawings myself using Photoshop and a Wacom tablet. This aspect was inspired by the work of Paul Rand, whenever he would feature a drawing of his on a piece, like a poster.

The layout of the sky background was aided with the golden page canon.

The layout of the sky background was aided with the golden page canon.

A mockup of the poster out in public. Whether people would heed its advice or not is presently uncertain.

A mockup of the poster out in public. Whether people would heed its advice or not is presently uncertain.

The last slide of the Election 2016 Cave Poster slide show: appropriately enough, a sunset.

The last slide of the Election 2016 Cave Poster slide show: appropriately enough, a sunset.

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