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Digital Studies Center Logo

Project Type

Logo Design

Date

Fall 2013

Client

Schoolwork

Witness the logo design process of Michael Jacoby's rejected emblem for DiSC, the Rutgers-Camden Digital Studies Center, produced in 2013.

The collections of sketches I did for the remaining words. Please don't misconstrue the seemingly "Revolutionary" symbols in the middle as an endorsement of Communism. Even though I attended Rutgers-Camden at the time, I knew then (and still know now) that Communism is evil. Those symbols just popped into my head then as a visual representation of the word "revolutionary."

The collections of sketches I did for the remaining words. Please don't misconstrue the seemingly "Revolutionary" symbols in the middle as an endorsement of Communism. Even though I attended Rutgers-Camden at the time, I knew then (and still know now) that Communism is evil. Those symbols just popped into my head then as a visual representation of the word "revolutionary."

We then started work on the vector logos using two methods. First, we had to select certain drawings for the words/phrases and first combine some of those from their respective groups into one image.

We then started work on the vector logos using two methods. First, we had to select certain drawings for the words/phrases and first combine some of those from their respective groups into one image.

Another method we did was to select drawings from each group and combine them into odd symbols, similar to the earlier method.

Another method we did was to select drawings from each group and combine them into odd symbols, similar to the earlier method.

For the final step, we had to take the new designs from the previous step and combine them into final new shapes.

For the final step, we had to take the new designs from the previous step and combine them into final new shapes.

Two examples with the Rutgers logotype with two final vector designs for the Digital Studies Center.

Two examples with the Rutgers logotype with two final vector designs for the Digital Studies Center.

Examples of collateral with the two separate vector logomarks.

Examples of collateral with the two separate vector logomarks.

In this Envato stock image, a disembodied hand is holding a sketchbook with various designs based on the letter R.

In this Envato stock image, a disembodied hand is holding a sketchbook with various designs based on the letter R.

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